Incivus is a Creative Effectiveness Platform. Using AI, it provides a granular evaluation, of digital ads, at a creative variable level, to help marketing teams discover what is working for their ads and change what is not.
Incivus’ AI model is trained on 3.5 million data points across creative variables like human emotion, product, brand, human characters, music, colors & ad copy to give accurate results, quickly and at scale. Our evaluation has helped marketing teams save ad spend by up to 15%.
Our platform can be applied to all your digital content from digital and web ads to social media, and OTT ads.
Incivus’ Video Ad evaluation provides a comprehensive analysis of your digital video assets on creative variables like memorability, attention, brand compliance, and more.
Our platform helps you refine and optimize your ad until you have found your most effective version.
Incivus’ display ad evaluation feature analyses your digital banner and display ads on creative variables like attention, brand compliance, ad copy, and memorability.
Our platform enables you to deeply understand what works for your ad, your campaign, and your brand, providing a data-driven decision to optimize your marketing goals.
Save on A/B testing costs and time
Eliminate tedious evaluation processes
Advertise better and drivemore customers
Drive higher recall by staying
consistent with your branding
Identify the most effective ads before they go live
Understand what makes ads
memorable to stand out in the crowd
Incivus helps marketers discover their most memorable ads, with the potential to improve conversions by 15%
With Incivus’ Brand Cues feature, marketing teams can ensure consistent branding across their ads, leading to a 33% increase in revenue.
Incivus’ data-driven analysis removes the guesswork from creative decision-making.
Sign up for our newsletter 👇
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Ashwin founded Incivus to celebrate his vision of transforming creative production in the advertising and entertainment industries through the use of AI. His staunch belief is that technology can substantially complement human creativity to create better outcomes around business goals and consumer experience.
Ashwin is also the CEO of Course5 Intelligence and has architected its growth into one of the world’s leading analytics and AI solution providers to global corporations. He has been recognized by several global bodies for his leadership including the Economic Times, which lauded him as one of India’s leading entrepreneurs. During his tenure, Course5 received corporate accolades from various global authorities including Gartner, Forrester, Fortune Magazine, Deloitte, Economic Times, Red Herring, and others. Besides work, Ashwin is involved in various CSR activities related to children’s health in partnership with the Indian Academy of Pediatricians, and children’s education. He is also one of the founding members of Mumbai Angels, India’s first organized group of Angel investors, and an early investor in many leading companies in India’s tech ecosystem. Additionally, Ashwin is a member of the Mumbai chapter of the Young Presidents’ Organization and Entrepreneurs’ Organization.
Academically, he is a Chartered Accountant with a Master’s degree in Commerce and holds a Master of Business Administration from the Anderson School at UCLA and London Business School. He is the President of the Mumbai Alumni Chapter of UCLA Anderson.
Incivus co-founder Manish believes that the infusion of AI in business strategy is still in its early stages and the deployment of AI for creative excellence, content curation, and audience targeting will transform the multi-billion dollar advertising industry.
Manish has over two decades of experience in Applied AI, Analytics, and Market Research, as well as a deep understanding of the evolving AI business landscape. In the last ten years, he has helmed large successful initiatives in business expansion and innovation through AI and other leading technologies for market and business intelligence companies. Manish also co-founded MarketGate Dimensions, a market research consulting firm that was sold to Publicis Groupe in 2012. He is a recognized expert in the industries of AI, research, and analytics and is a frequent speaker at industry conferences such as ESOMAR, TMRE, ILC, R&R, The ARF, and World Marketing Congress. He is frequently invited for guest lectures at leading management institutes in India.
Baskar heads the product team at Incivus. As a self-taught coder, he is passionate about solving business challenges using technology and has worked at the crest of every technological wave over the last two and a half decades.
Baskar spent the last 13 years as an entrepreneur, building products for B2C and B2B businesses as well as his two start-ups.
Baskar founded IndianStage in 2008, one of the first online businesses in India, and subsequently grew it into a multi-million GMV, followed by venture funding and acquisition.
He is also a co-founder at PriMersion, an immersive technology-based B2B MarTech product company, focused on blue-collar training. The product they created was deployed with leading e-commerce, manufacturing, and service businesses in India.
Baskar holds an MBA from Kelley School of Business, with a double major in MIS and Marketing, from Indiana University, Bloomington.
Richard Thorogood is a senior Consumer and Market insights leader with extensive global experience. Over the past three decades, he has worked with insights teams at global giants like Colgate Palmolive, The Gillette Company, and m+m/Mars.
He led the transformation of the insights function at Colgate Palmolive, including significant organization, methodology and mindset changes, leading to GRIT survey recognizing them as the one of the most innovative insights team in the world. Richard has extensive experience working in Europe, UK and North America and has also been a former board member of ARF.
Richard believes in always being curious and is guided by the motto of “People never Consumers”.
Richard advises Incivus in the areas of product strategy and marketing.
With over 20 years of experience, Dan is an experienced entrepreneur and leader. Dan began his career at WPP before progressing to senior client service, advertising and consulting roles. He specializes in emerging technologies and developing markets, having helped organizations grow from incubation to multi-million-dollar revenues. He is an industry veteran and currently chairs or advises the boards of several technology, marketing, social media, data and research companies. Dan has been the Former President of ESOMAR(the first under the age of 40) and has won several professional awards. He holds a BSc in Psychology and Mathematics.
Dan advises Incivus in the areas of strategic business direction and growth.