{"id":12,"date":"2024-02-07T07:18:23","date_gmt":"2024-02-07T07:18:23","guid":{"rendered":"https:\/\/incivus.ai\/?page_id=12"},"modified":"2024-03-04T04:06:25","modified_gmt":"2024-03-04T04:06:25","slug":"about","status":"publish","type":"page","link":"https:\/\/incivus.ai\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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Why was Incivus built?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a world that runs on numbers, the space of advertising is still based on hunches and gut feelings. Incivus was built when a group of market researchers came together and asked a single question. Why?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tDigital Transformation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tBrand Awareness<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tMaximize ROI<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t<\/path><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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So, we\u2019re leveraging AI to evaluate these ads against a huge dataset to measure creative effectiveness and impact.

\n\nThis improves ROI and ROAS.<\/b><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our Goal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our goal is to help marketers make decisions backed by data and the power of Generative AI. While there are platforms that do bits and pieces of what we can, we are the only platform that does an in-depth analysis of the creative before it launches.

We also understand that traditional methods of market research take a lot of time, and effort, and cost a lot. This is especially true in the case of Digital ads, where the volume of creatives is high and the turnover needs to be super fast.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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