{"id":20395,"date":"2024-06-17T08:23:32","date_gmt":"2024-06-17T08:23:32","guid":{"rendered":"https:\/\/incivus.ai\/?p=20395"},"modified":"2024-06-17T09:45:36","modified_gmt":"2024-06-17T09:45:36","slug":"predicted-top-10-cannes-lions-winners-powered-by-incivus","status":"publish","type":"post","link":"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/","title":{"rendered":"Predicted Top 10 Cannes Lions Winners, Powered by Incivus"},"content":{"rendered":"\n<p>Cannes Lion is the most prestigious event in the advertising world. The festival sets the tone for the coming year, showcasing a range of outstanding and innovative digital ads that have had a significant impact beyond just influencing consumer purchasing intentions. Most of the ads that have been shortlisted or are in the running to win the Grand Prix have left viewers contemplating their beliefs, their impact on the world, and the kind of society we are creating for future generations. These ads have transcended traditional digital advertising.<\/p>\n\n\n\n<p>After testing over 40 global digital ads on Incivus, a GenAI platform that measures the Creative Effectiveness of digital ads before their launch, we have identified the top 10 ads that scored exceptionally well on our Creative Effectiveness scale. The Creative Effectiveness score takes into account all the parameters that Incivus evaluates, providing marketers with data-backed insights to make informed decisions, rather than relying solely on gut-based decisions.<\/p>\n\n\n\n<p>Let\u2019s discuss our Creatively Effective picks for the Cannes Lion 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#10 EatQual by McDonalds India<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"EatQual l McDelivery l McDonald&#039;s India\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9JA6RpFE-qU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On October 12, 2023, McDonald\u2019s India launched a campaign for #WorldSightDay. The advertisement features a color-blind photographer capturing images throughout the streets of India. It portrays how he interprets colors and the impact of turning on a color-blind-friendly mode. The 1-minute ad garnered 3.5 million views on YouTube and received numerous comments applauding McDonald&#8217;s for driving a positive change, while also questioning why it took so long for brands to make such a shift, leaving a lasting impact on the viewer. The ad scored 89.87 on Incivus, the minimal ad copy and the clear-cut visuals and colors all played a key role in how emotionally gripping the ad was.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#9 Rights Against the Right by Laut Gegen Nazis<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Laut Gegen Nazis - Rights Against the Right (case study)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Q2-OVipoKNM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This ad campaign struck the \u2018right\u2019 chord! In an effort to combat hate speech and violence, a non-profit organization called &#8220;Laut Gegen Nazis&#8221; has obtained the rights to trademarks of neo-Nazi symbols and slurs. The organization aims to prevent the sale of merchandise featuring these symbols and slurs, which ultimately funds hate campaigns. By trademarking these codes, the organization can exert copyright claims and remove them from all merchandise in stores. The ad film features a former neo-Nazi discussing how purchasing such merchandise contributes to funding hate campaigns, the film takes on how the organization left a lasting <a href=\"https:\/\/www.jvm.com\/work\/laut-gegen-nazis-rights-against-the-right\/\">impact<\/a> with visuals of hate speech and protest tying the campaign all together. When tested on an Incivus basis the ad copy, visuals, and the overall Creative Effectiveness score was 90.85, fairing high on the scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#8 Coors Lights Out by Coors Light<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Coors Light - Coors Lights Out (case study)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/B5GQvqfqRSU?start=26&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The virality of this campaign is still making the rounds. Coors Light made Shohei Ohtani its ambassador after he struck the baseball onto Coors Light\u2019s ad on the screen of a game. Rather than replacing the sign, they redesigned the packaging and took a spin on the narrative! Thousands of comments and followers flooded the Coors\u2019 Instagram pages, and tweets and discussions surrounding the brand gave them the limelight they deserved. The Creative Effectiveness score was 91.01 when tested on Incivus.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"686\" height=\"684\" src=\"https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/image.png\" alt=\"\" class=\"wp-image-20401\" srcset=\"https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/image.png 686w, https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/image-300x300.png 300w, https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/image-150x150.png 150w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><figcaption class=\"wp-element-caption\"><em>Coors Lights Instagram<br><\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">#7 Michael Cera by CeraVe<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Michael CeraVe\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vAf5TjiUJgo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In a funny campaign featuring actor Michael Cera, the camera zooms in on him as he applies the popular CeraVe moisturizer to soothe dry skin, even putting it on mountains. The ad emphasizes that the cream contains 3 ceramides, which are highlighted in an office setting with a dermatologist board. The dermatologists in the ad reacted to the quirky yet amusing campaign when the commercial concludes with the tagline &#8220;CeraVe made by Dermatologists, Not Michael Cera.&#8221; The ad debuted on Super Bowl weekend, and the CeraVe brand received 12.2 million views on Instagram, along with numerous comments discussing this clever move by CeraVe. When tested on Incivus, the ad achieved a Creative Effectiveness score of 91.39.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#6 WoMen\u2019s Football by Orange<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Orange - la Compil des Bleues (English version)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QVNZRHIZVL8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Causing a worldwide sensation, we witnessed the impact of VFX. The ad film starring players of the men\u2019s football team making goals and displaying striking talents at the game was unveiled to actually be the morphed faces of the men upon the women\u2019s talent, questioning the viewer\u2019s discriminations. The ad film challenged the ideologies to help bring visibility to the women\u2019s football team. The widespread shares of the video making the rounds on social media was validated by our Creative Effectiveness score as well, scoring 91.4 on the scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#5 How to Quit by Anzen Health<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Anzen Health - 855-How-To-Quit-(Opioids) (case study)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/pLIEDZJ6paU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tackling the crux of addiction, the How To Quit campaign offered support to those who struggle. With every drug available at the pharmacy having a unique number, the campaign urged addicts to dial HOW-TO-QUIT-(Pill code) with every last three-digits being the unique code correlating to the opioid. At the other end, the addict is met with a drug addiction survivor who talks about the effects of the particular opioid they are, too, addicted to. The campaign went viral on social media and increased the number of people willing to quit drug addiction. When tested on Incivus, the campaign scored 93.08.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#4 Cost of Beauty by Dove<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Cost of Beauty: A Dove Film | Dove Self-Esteem Project\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/L3qc6QjfJyc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Dove\u2019s Ready Beauty campaign strikes yet again with the Cost of Beauty campaign. It shows the journey of a young woman fighting her body image and constantly comparing herself to those on social media. It shows her journey with an eating disorder that led her to be admitted into the hospital and many such stories to bring light upon the challenges of women in today\u2019s social media-driven world. The campaign scored 93.5 on the Creative Effectiveness score and garnered 280K views on YouTube!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#3 Meet iPager \u2013 Help Apple by Android<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet iPager - Help Apple #GetTheMessage\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/N_B0riy__rw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Android takes a jab at Apple in their \u201cMeet iPager \u2013 Help Apple\u201d ad film which showcases a similar visual and textual language to Apple\u2019s advertisements, Android coxes Apple\u2019s little advancements in their digital innovation. However, this ad faired well on social media, and brands like Samsung who use Android software weighed into the banter.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"944\" height=\"228\" src=\"https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/image-1.png\" alt=\"\" class=\"wp-image-20402\" srcset=\"https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/image-1.png 944w, https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/image-1-300x72.png 300w, https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/image-1-768x185.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><figcaption class=\"wp-element-caption\"><em>Samsung comments on Android\u2019s Meet iPager \u2013 Help Apple video on YouTube.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>When tested on Incivus, the ad film scored 93.57 on the Creative Effectiveness scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#2 The Code by Dove<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Code | A Dove Film | Dove Self-Esteem Project\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/reIQAmmpbO8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Dove making the top 5 list on the creative effectiveness scale is of no surprise, Dove\u2019s Real Beauty initiative embarked on 3 billion dollars in revenue in the campaign\u2019s history, we look forward to hearing them speak in the Cannes Lion this year. The Code by Dove challenges how AI sees beauty or rather \u2018Real Beauty\u2019, the campaign also goes on to say that Dove will never use AI-generated images in their campaigns to create or distort women\u2019s images, a strong and bold move in the age of AI revolution. The campaign gained 1.7M views on Instagram, with thousands of comments appreciating Dove\u2019s stance. The ad scored 93.63 on Incivus\u2019 creative effectiveness score.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1 Banned Book Club by Digital Public Library<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Banned Book Club Launch Video\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MJULaGhnQG4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In a powerful move to combat the rising tide of book bans that threaten intellectual freedom, the Digital Public Library launched the &#8220;Banned Book Club.&#8221; This gripping ad film highlights the issue, showcasing over 2,000 libraries banning books in the past year alone. The campaign utilizes innovative geo-targeting technology to make these very books accessible digitally to readers in the very communities where they&#8217;ve been banned. While the movement sparked media controversy, it also garnered widespread applause for the library&#8217;s fierce defense of intellectual freedom. Scoring a staggering 94.44 on Incivus&#8217; Creative Effectiveness scale, the &#8220;Banned Book Club&#8221; ad tops our list and stands as a testament to the power of creativity in sparking social change.<\/p>\n\n\n\n<p>If you aim to be in the top 10 at Cannes Lion next year, consider testing your ad creative on Incivus to gain detailed insights and choose your most effective creative. Request for a demo <a href=\"https:\/\/incivus.ai\/get-in-touch\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We analyzed over 40 global digital ad campaigns and identified the top 10 based on their Incivius Creative Effectiveness scores.  These scores take into account a variety of factors that contribute to an ad&#8217;s success, making them strong indicators of Cannes Lions potential.  Join us as we delve into these innovative campaigns and explore what makes them so effective.<\/p>\n","protected":false},"author":6,"featured_media":20396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"blog-type":[21],"class_list":["post-20395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-deep-dive","blog-type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predicted Top 10 Cannes Lions Winners, Powered by Incivus - Incivus<\/title>\n<meta name=\"description\" content=\"Unveiling the contenders for the prestigious Cannes Lions awards! We analyze top global ad campaigns using Incivus, a GenAI platform, to predict winners based on Creative Effectiveness scores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predicted Top 10 Cannes Lions Winners, Powered by Incivus - Incivus\" \/>\n<meta property=\"og:description\" content=\"Unveiling the contenders for the prestigious Cannes Lions awards! We analyze top global ad campaigns using Incivus, a GenAI platform, to predict winners based on Creative Effectiveness scores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/\" \/>\n<meta property=\"og:site_name\" content=\"Incivus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Incivus\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-17T08:23:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-17T09:45:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/Cannes-Lion-blog-predict.png\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"incivus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Incivus_AI\" \/>\n<meta name=\"twitter:site\" content=\"@Incivus_AI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"incivus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/\"},\"author\":{\"name\":\"incivus\",\"@id\":\"https:\/\/incivus.ai\/#\/schema\/person\/e58e1abe4b52d7a6ea1f962fcd844812\"},\"headline\":\"Predicted Top 10 Cannes Lions Winners, Powered by Incivus\",\"datePublished\":\"2024-06-17T08:23:32+00:00\",\"dateModified\":\"2024-06-17T09:45:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/\"},\"wordCount\":1372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/incivus.ai\/#organization\"},\"image\":{\"@id\":\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/Cannes-Lion-blog-predict.png\",\"articleSection\":[\"Advertising Deep Dive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/\",\"url\":\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/\",\"name\":\"Predicted Top 10 Cannes Lions Winners, Powered by Incivus - Incivus\",\"isPartOf\":{\"@id\":\"https:\/\/incivus.ai\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/incivus.ai\/predicted-top-10-cannes-lions-winners-powered-by-incivus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/incivus.ai\/wp-content\/uploads\/2024\/06\/Cannes-Lion-blog-predict.png\",\"datePublished\":\"2024-06-17T08:23:32+00:00\",\"dateModified\":\"2024-06-17T09:45:36+00:00\",\"description\":\"Unveiling the contenders for the prestigious Cannes Lions awards! 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