Incivus 2.0 is here!

Edition 4: Ad Recall & Copy

By incivus

Answers to What Makes a Super Bowl Ad Memorable! Insights from in-depth creative analysis of the impact of ad recall and copy on ad success.

  • Find out the impact of different kinds of frames on ad recall
  • Dive deep into the contents of most and least memorable frames
  • Learn if ad copy has any direct impact on storytelling or ad success

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