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From exploring the origin and history of music in advertising to dissecting its best and the worst use, this article will help you gain a better understanding of the music aspect of advertising and how it has impacted brands either positively or negatively. We’ve also added some helpful tips that can help you avoid some mistakes the brands made. Read more...

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From exploring the origin and history of music in advertising to dissecting its best and the worst use, this article will help you gain a better understanding of the music aspect of advertising and how it has impacted brands either positively or negatively. We’ve also added some helpful tips that can help you avoid some mistakes the brands made. Read more...

How to Measure Customer Perception of Your Brand

While brand perception gets all the attention, the real differentiator is understanding the customer perception of your ads and brand. In this article, we have dived deeper into some of the best ways to measure customer perception of your ads that can help you create impactful and relevant ads. Read more...

While music in advertising is important, selecting the right music that aligns with the emotions and messaging of the ad is even more important. So, how, as a marketer, should you go about choosing the right music for your ad campaigns? Here’s a tried and tested method to select the music for your ads.

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