Do Super Bowl ads have emotional language? Which emotions resonate the most with the audience? Which creative variables can be used to create the right emotional profile for the maximum impact? We have answered all these questions and more in this article.
Music and character presence play elementary roles in advertising as they help brands tell their stories more impactfully. For understanding their impact on ad success and creative effectiveness, we have analyzed Super Bowl ads and shared our key findings in this article.
With over 100 million people actively paying attention to Super Bowl ads, it becomes imperative to understand where and why they are paying attention. And if it is driving the desired impact for your brand. Uncover the secrets of attention in Super Bowl ads with our latest report.