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Do you ever wonder, out of the 30secs of your ad, what do your customers remember? Optimizing your ad for memorability can have a direct impact on how well your brand is perceived among your audience while also contributing to the brand’s bottom line. Read the article to understand the fundamentals of recall and how you can use them to create better ads.

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Do you ever wonder, out of the 30secs of your ad, what do your customers remember? Optimizing your ad for memorability can have a direct impact on how well your brand is perceived among your audience while also contributing to the brand’s bottom line. Read the article to understand the fundamentals of recall and how you can use them to create better ads.

Do you ever wonder, out of the 30secs of your ad, what do your customers remember? Optimizing your ad for memorability can have a direct impact on how well your brand is perceived among your audience while also contributing to the brand’s bottom line. Read the article to understand the fundamentals of recall and how you can use them to create better ads.

With the world moving towards the mobile-first approach, the availability of places to reach the audience has increased. Ideally, it should work in favor of marketers, but it is getting harder for them to capture and retain attention. Explore the importance of attention in advertising from various perspectives and several ways to create attention-grabbing ads.

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