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Incivus is now a wholly owned subsidiary of Course5 intelligence. We continue our journey to transform the world of advertising.

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Incivus is now a wholly owned subsidiary of Course5 intelligence. We continue our journey to transform the world of advertising.

Mother’s Day ad campaigns are a great way to boost sales, however, the fundamental question arises, which emotional play leads to a positive consumer purchase decision?

Culture and advertising are two sides of the same coin. But how does culture impact the memorability & overall effectiveness of an ad? We have dived deep into the impact of various dimensions of culture like customs, norms, and more on memorability.

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