Edition 1: Attention
Attention! One of the most important elements that lead to engagement in Super Bowl ads Insights from creative analysis of attention trends in Super Bowl
Marketer’s Guide to Recession-Proofing Ad Spend
This recession will not be like any ‘normal’ recession, but we are still expecting marketing and advertising budget cuts. So, here are a few of the lessons from the earlier recessions that are still effective as the marketing world defines the new way forward.
Powering Ad Testing with Artificial Intelligence
Insights into how creative elements can make a significant difference in the memorability of an ad Discover the significant seven creative elements with highest impact
