Edition 1: Attention
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Attention! One of the most important elements that lead to engagement in Super Bowl ads Insights from creative analysis of attention trends in Super Bowl
Marketer’s Guide to Recession-Proofing Ad Spend
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This recession will not be like any ‘normal’ recession, but we are still expecting marketing and advertising budget cuts. So, here are a few of the lessons from the earlier recessions that are still effective as the marketing world defines the new way forward.
Powering Ad Testing with Artificial Intelligence
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Insights into how creative elements can make a significant difference in the memorability of an ad Discover the significant seven creative elements with highest impact