Incivus 2.0 is here!

Edition 3: Emotions

By incivus

Your Guide to Emotional Language of Super Bowl Ads. Insights from in-depth creative analysis of the impact of emotions evoked by visuals, characters, and music on ad success

  • Find out which visceral human emotions helped brands reach top 10
  • Three emotions to stay away from while creating ads for Super Bowl
  • Learn from common emotional profiles discovered in top & bottom 10 Super Bowl ads

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