Emotional Profile of Mother’s Day ads
Mother’s Day ad campaigns are a great way to boost sales, however, the fundamental question arises, which emotional play leads to a positive consumer purchase decision?
The Power of Memory in Advertising: How the Brain Remembers Ads
Understand how the human brain processes and then stores the information in memory. Explore the memory framework of encoding, storing, and most importantly, retrieval which can help develop effective advertising strategies for memorable ads.
