Driving Creative Effectiveness: A Case Study on CO-RO’s Partnership with C5i Incivus
Insights into how creative elements can make a significant difference in the memorability of an ad Discover the significant seven creative elements with highest impact
Optimizing Ad Creatives for Maximum Impact using Incivus
Insights into how creative elements can make a significant difference in the memorability of an ad Discover the significant seven creative elements with highest impact
Rewriting Holiday Magic: Coca-Cola’s Bold AI Ad Experiment
Is the future of advertising prompted through AI? In their latest Christmas Campaign, Coca-Cola raises a festive toast—an entirely AI-generated ad that beautifully blends classic
Incivus’ 2024 Festive Favorites: Creative Christmas Ads That Stole the Show
The festive season is just around the corner, and with it comes a wave of creative Christmas ads vying for consumer attention. It was refreshing
Influencer Marketing: Then, Now and Future
Explore influencer marketing’s journey- from ancient Roman gladiators to today’s billion-dollar industry! Discover how Instagram and YouTube transformed everyday people into brand ambassadors. Learn about the rise of micro-influencers, the value of authentic partnerships, and the future shaped by AR and VR. Dive into key insights and trends in this dynamic field.
Predicted Top 10 Cannes Lions Winners, Powered by Incivus
We analyzed over 40 global digital ad campaigns and identified the top 10 based on their Incivius Creative Effectiveness scores. These scores take into account a variety of factors that contribute to an ad’s success, making them strong indicators of Cannes Lions potential. Join us as we delve into these innovative campaigns and explore what makes them so effective.
Webinar Wrapped: Digital Advertising Transformation led by AI
Incivus hosted its very first webinar on C5ii Compass – GenAI Series titled Digital Advertising Transformation Led by AI. The webinar was a great success,
7 Digital Advertising Industry Predictions of 2024
A Glance of the Top 7 Predictions for the Digital Advertising Industry in
2024.
The State of Programmatic Advertising in 2024
Discover the latest trends in Programmatic Advertising in 2024 from Podcast Advertising to rise in ad spend on Election Day
The Incivus Story: Making of our Creative Effectiveness Platform.
A glimpse into Incivus’ story and how our Creative Effectiveness platform was built.
