Unveiling Secrets of Super Bowl Advertising
We analyzed the top 10 and bottom 10 ads of 2020, 2021, and 2022 on Incivus, our creative intelligence platform to dive deep into understanding the exact impact of these variables on the success of Super Bowl campaigns and help brands create effective campaigns.
Marketer’s Guide to Recession-Proofing Ad Spend
This recession will not be like any ‘normal’ recession, but we are still expecting marketing and advertising budget cuts. So, here are a few of the lessons from the earlier recessions that are still effective as the marketing world defines the new way forward.
Data-backed Insights: How to Create the Perfect Christmas AdÂ
While there are no rules set in stone or a scientific formula for what makes for a successful Christmas campaign just yet, we have narrowed it down to a few key lessons and findings for creating a Christmas cracker, and avoiding a turkey.
Super Bowl Ads – The Highlights of the Year 2022
After weeks of hype, build-up, and unforgettable halftime shows, every Super Bowl event leaves a lasting impact on the advertising world. In this article, we are walking down the memory lane of Super Bowl Ads of 2022, all the defining moments, and how they shaped the future of marketing.
AI-Powered Creative Testing – The Next Big Disruptor in Advertising
Advertising, a primarily creative field, has not been too welcoming of the advances of artificial intelligence but that hasn’t stopped AdTech companies from exploring the endless possibilities that come along with AI. Read how AI-powered creative testing can be the next big thing in advertising!
Attention: The Starting of a Great AdÂ
What sets apart a great ad from a good ad? Attention! We have dived deep into the trenches of the internet, attention economy, and the advertising industry to find answers to these questions to help advertisers and marketers like you create your next great ad.
How to Change Your Brand’s Perception
While brands create their perception, it is actually owned by their customers and unbelievably, there is a huge gap between how brands perceive themselves and how customers perceive the brands. To cater to customers’ needs efficiently, brands need to fill this perception gap and one of the ways to go about it is by changing their brand’s perception.
Understanding Recall: Make Your Ads StickÂ
Do you ever wonder, out of the 30secs of your ad, what do your customers remember? Optimizing your ad for memorability can have a direct impact on how well your brand is perceived among your audience while also contributing to the brand’s bottom line. Read the article to understand the fundamentals of recall and how you can use them to create better ads.
Why Should You Pay Attention to Attention in Your Ads?
With the world moving towards the mobile-first approach, the availability of places to reach the audience has increased. Ideally, it should work in favor of marketers, but it is getting harder for them to capture and retain attention. Explore the importance of attention in advertising from various perspectives and several ways to create attention-grabbing ads.
Where Does AI Fit in the Search of Music for Ads?
From exploring the origin and history of music in advertising to dissecting its best and the worst use, this article will help you gain a better understanding of the music aspect of advertising and how it has impacted brands either positively or negatively. We’ve also added some helpful tips that can help you avoid some mistakes the brands made. Read more…
