Influencer Marketing: Then, Now and Future
Explore influencer marketing’s journey- from ancient Roman gladiators to today’s billion-dollar industry! Discover how Instagram and YouTube transformed everyday people into brand ambassadors. Learn about the rise of micro-influencers, the value of authentic partnerships, and the future shaped by AR and VR. Dive into key insights and trends in this dynamic field.
Maximizing Ad Recall with AI: Top Strategies for CMOs in 2024
Uncover the power of AI in maximizing ad recall. Explore actionable strategies and real-world examples to help CMOs create memorable and effective advertising campaigns.
Predicted Top 10 Cannes Lions Winners, Powered by Incivus
We analyzed over 40 global digital ad campaigns and identified the top 10 based on their Incivius Creative Effectiveness scores. These scores take into account a variety of factors that contribute to an ad’s success, making them strong indicators of Cannes Lions potential. Join us as we delve into these innovative campaigns and explore what makes them so effective.
India’s Self-Declaration Certificate: A New Era of Transparency and Accountability in Advertising
The Indian advertising industry is embracing a new era of transparency. Understand the implications of the self-declaration certificate for advertisers and discover strategies to thrive in this evolving environment.
Webinar Wrapped: Digital Advertising Transformation led by AI
Incivus hosted its very first webinar on C5ii Compass – GenAI Series titled Digital Advertising Transformation Led by AI. The webinar was a great success,
7 Digital Advertising Industry Predictions of 2024
A Glance of the Top 7 Predictions for the Digital Advertising Industry in
2024.
The State of Programmatic Advertising in 2024
Discover the latest trends in Programmatic Advertising in 2024 from Podcast Advertising to rise in ad spend on Election Day
The Incivus Story: Making of our Creative Effectiveness Platform.
A glimpse into Incivus’ story and how our Creative Effectiveness platform was built.
7 Digital Advertising Industry Predictions of 2024
A Glance of the Top 7 Predictions for the Digital Advertising Industry in
2024.
Top 9 Digital Advertising Industry Trends of 2023
A Glance of the Top 9 Trends that thrived in the Digital Advertising Industry in 2023
