Understanding Brand Perception in 2022
In this article, we explore the ever evolving and all-encompassing term, brand perception, the sum of customers’ thoughts, feelings, and memories associated with a brand.
Can Music Make or Break an Ad?
A study conducted by Man Made Music suggests music can improve brand recognition by 46%. Audio/sonic branding always has a substantial impact on the recall
Exploring the Real Power of Colors in Brand Recognition
Did you know that the color red is used to pursue visitors to click on call-to-action? Did you know that some people consider yellow as
Ai-fication of Marketing Teams
AI has made inroads in the marketing teams, automating processes and providing data that the marketer uses in their day to day lives. AI, or artificial
Perception Technology and its Growing Impact on Ad Creation
Marketing is deeply entwined with advertising and psychology. Collectively, they help to forge the reputation of your business. They help in creating a loyal customer
Creative Intelligence: Combining AI And Data Drives Top Performing Campaigns
Ask any marketer or creative agency what the key to a successful ad campaign is, and you’re likely to receive a variety of answers. Some