Incivus 2.0 is here!

A/B testing: Boon or Bane?

Understanding the methodology behind A/B testing in advertising and if it is the only way marketers can use to test their ad creatives. Find out more.

Emotional Profile of Mother’s Day ads

Mother’s Day ad campaigns are a great way to boost sales, however, the fundamental question arises, which emotional play leads to a positive consumer purchase decision?

Exploring the Impact of Culture on Ad’s Memorability

Culture and advertising are two sides of the same coin. But how does culture impact the memorability & overall effectiveness of an ad? We have dived deep into the impact of various dimensions of culture like customs, norms, and more on memorability.

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