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Predicted Top 10 Cannes Lions Winners, Powered by Incivus

We analyzed over 40 global digital ad campaigns and identified the top 10 based on their Incivius Creative Effectiveness scores. These scores take into account a variety of factors that contribute to an ad’s success, making them strong indicators of Cannes Lions potential. Join us as we delve into these innovative campaigns and explore what makes them so effective.

A/B testing: Boon or Bane?

Understanding the methodology behind A/B testing in advertising and if it is the only way marketers can use to test their ad creatives. Find out more.

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