Predicted Top 10 Cannes Lions Winners, Powered by Incivus
We analyzed over 40 global digital ad campaigns and identified the top 10 based on their Incivius Creative Effectiveness scores. These scores take into account a variety of factors that contribute to an ad’s success, making them strong indicators of Cannes Lions potential. Join us as we delve into these innovative campaigns and explore what makes them so effective.
India’s Self-Declaration Certificate: A New Era of Transparency and Accountability in Advertising
The Indian advertising industry is embracing a new era of transparency. Understand the implications of the self-declaration certificate for advertisers and discover strategies to thrive in this evolving environment.
Webinar Wrapped: Digital Advertising Transformation led by AI
Incivus hosted its very first webinar on C5ii Compass – GenAI Series titled Digital Advertising Transformation Led by AI. The webinar was a great success,
7 Digital Advertising Industry Predictions of 2024
A Glance of the Top 7 Predictions for the Digital Advertising Industry in
2024.
The State of Programmatic Advertising in 2024
Discover the latest trends in Programmatic Advertising in 2024 from Podcast Advertising to rise in ad spend on Election Day
7 Digital Advertising Industry Predictions of 2024
A Glance of the Top 7 Predictions for the Digital Advertising Industry in
2024.
Top 9 Digital Advertising Industry Trends of 2023
A Glance of the Top 9 Trends that thrived in the Digital Advertising Industry in 2023
Emotions and Advertising: The Inseparable Duo
Understanding how emotions can influence purchase decisions and what emotions are popularly used in advertising with examples.
Emotional Profile of Successful Independence Day ads of 2022
Understanding the emotional profile of successful Independence Day ads of 2022 which garnered millions of engagement.
A/B testing: Boon or Bane?
Understanding the methodology behind A/B testing in advertising and if it is the only way marketers can use to test their ad creatives. Find out more.
