Why A/B Testing Is Holding Back Your Brand—and What to Do Instead
A/B testing was revolutionary when digital marketing was young. Split your audience, test two versions, and pick the winner. It was simple, scientific, and effective.
Creative Clarity: How to Unify Global Campaigns Using Generative AI
Addressing Brand Fragmentation Global consumer packaged goods (CPG) brands are not struggling due to a lack of creativity. The true challenge lies in slow, fragmented,
Creative Confidence: Design Ads That Win Without Guesswork
Every creative professional knows the sinking feeling: presenting a campaign concept you believe in, only to watch it get picked apart by stakeholders who “just
From Gut to Data: Leading Brand Growth with Predictive Intelligence
Today’s CMOs face a critical challenge: creative investments account for one of the most significant shares of marketing budgets, yet their performance often remains unpredictable
Beyond A/B Testing: How GenAI is Revolutionizing Pre-Launch Ad Optimization
The Evolving Ad Landscape and the Limits of A/B Testing The global digital advertising market for CPG beverages is more competitive than ever. Brands like
Maximizing Ad Recall with AI: Top Strategies for CMOs in 2024
Uncover the power of AI in maximizing ad recall. Explore actionable strategies and real-world examples to help CMOs create memorable and effective advertising campaigns.
Powering Ad Testing with Artificial Intelligence
Insights into how creative elements can make a significant difference in the memorability of an ad Discover the significant seven creative elements with highest impact
Ai-fication of Marketing Teams
AI has made inroads in the marketing teams, automating processes and providing data that the marketer uses in their day to day lives. AI, or artificial
