How to Measure Customer Perception of Brand
While brand perception gets all the attention, the real differentiator is understanding the customer perception of your ads and brand. In this article, we have dived deeper into some of the best ways to measure customer perception of your ads that can help you create impactful and relevant ads. Read more…
How to Choose the Right Music for Ads
While music in advertising is important, selecting the right music that aligns with the emotions and messaging of the ad is even more important. So, how, as a marketer, should you go about choosing the right music for your ad campaigns? Here’s a tried and tested method to select the music for your ads.
Understanding Brand Perception in 2022
In this article, we explore the ever evolving and all-encompassing term, brand perception, the sum of customers’ thoughts, feelings, and memories associated with a brand.
Can Music Make or Break an Ad?
A study conducted by Man Made Music suggests music can improve brand recognition by 46%. Audio/sonic branding always has a substantial impact on the recall
Exploring the Real Power of Colors in Brand Recognition
Did you know that the color red is used to pursue visitors to click on call-to-action? Did you know that some people consider yellow as
Making Ads Memorable: The Creative Elements Playbook
Insights into how creative elements can make a significant difference in the memorability of an ad Discover the significant seven creative elements with highest impact
Perception Technology and its Growing Impact on Ad Creation
Marketing is deeply entwined with advertising and psychology. Collectively, they help to forge the reputation of your business. They help in creating a loyal customer
Creative Intelligence: Combining AI And Data Drives Top Performing Campaigns
Ask any marketer or creative agency what the key to a successful ad campaign is, and you’re likely to receive a variety of answers. Some
