Best AI tools for Marketers in 2023 – Part 3
Understanding how AI tools can help marketers in detecting AI Content, Analysis and Automating their marketing strategies, and Evaluating ad creatives for better ROI.
Best AI Tools for Marketers in 2023 – Part 2
Understanding how AI tools can help marketers optimize their email marketing strategies.
Best AI tools for Marketers in 2023 – Part 1
Understanding how AI tools can help marketers ideate, create, and launch creatives.
Marketer’s Guide to Recession-Proofing Ad Spend
This recession will not be like any ‘normal’ recession, but we are still expecting marketing and advertising budget cuts. So, here are a few of the lessons from the earlier recessions that are still effective as the marketing world defines the new way forward.
Data-backed Insights: How to Create the Perfect Christmas Ad
While there are no rules set in stone or a scientific formula for what makes for a successful Christmas campaign just yet, we have narrowed it down to a few key lessons and findings for creating a Christmas cracker, and avoiding a turkey.
AI-Powered Creative Testing – The Next Big Disruptor in Advertising
Advertising, a primarily creative field, has not been too welcoming of the advances of artificial intelligence but that hasn’t stopped AdTech companies from exploring the endless possibilities that come along with AI. Read how AI-powered creative testing can be the next big thing in advertising!
Attention: The Starting of a Great Ad
What sets apart a great ad from a good ad? Attention! We have dived deep into the trenches of the internet, attention economy, and the advertising industry to find answers to these questions to help advertisers and marketers like you create your next great ad.
Why Should You Pay Attention to Attention in Your Ads?
With the world moving towards the mobile-first approach, the availability of places to reach the audience has increased. Ideally, it should work in favor of marketers, but it is getting harder for them to capture and retain attention. Explore the importance of attention in advertising from various perspectives and several ways to create attention-grabbing ads.
Where Does AI Fit in the Search of Music for Ads?
From exploring the origin and history of music in advertising to dissecting its best and the worst use, this article will help you gain a better understanding of the music aspect of advertising and how it has impacted brands either positively or negatively. We’ve also added some helpful tips that can help you avoid some mistakes the brands made. Read more…
The Best and Worst Use of Music in Advertising
From exploring the origin and history of music in advertising to dissecting its best and the worst use, this article will help you gain a better understanding of the music aspect of advertising and how it has impacted brands either positively or negatively. We’ve also added some helpful tips that can help you avoid some mistakes the brands made. Read more…
