Attention: The Starting of a Great Ad
What sets apart a great ad from a good ad? Attention! We have dived deep into the trenches of the internet, attention economy, and the advertising industry to find answers to these questions to help advertisers and marketers like you create your next great ad.
How to Change Your Brand’s Perception
While brands create their perception, it is actually owned by their customers and unbelievably, there is a huge gap between how brands perceive themselves and how customers perceive the brands. To cater to customers’ needs efficiently, brands need to fill this perception gap and one of the ways to go about it is by changing their brand’s perception.
Understanding Recall: Make Your Ads Stick
Do you ever wonder, out of the 30secs of your ad, what do your customers remember? Optimizing your ad for memorability can have a direct impact on how well your brand is perceived among your audience while also contributing to the brand’s bottom line. Read the article to understand the fundamentals of recall and how you can use them to create better ads.
Why Should You Pay Attention to Attention in Your Ads?
With the world moving towards the mobile-first approach, the availability of places to reach the audience has increased. Ideally, it should work in favor of marketers, but it is getting harder for them to capture and retain attention. Explore the importance of attention in advertising from various perspectives and several ways to create attention-grabbing ads.
Where Does AI Fit in the Search of Music for Ads?
From exploring the origin and history of music in advertising to dissecting its best and the worst use, this article will help you gain a better understanding of the music aspect of advertising and how it has impacted brands either positively or negatively. We’ve also added some helpful tips that can help you avoid some mistakes the brands made. Read more…
The Best and Worst Use of Music in Advertising
From exploring the origin and history of music in advertising to dissecting its best and the worst use, this article will help you gain a better understanding of the music aspect of advertising and how it has impacted brands either positively or negatively. We’ve also added some helpful tips that can help you avoid some mistakes the brands made. Read more…
How to Measure Customer Perception of Brand
While brand perception gets all the attention, the real differentiator is understanding the customer perception of your ads and brand. In this article, we have dived deeper into some of the best ways to measure customer perception of your ads that can help you create impactful and relevant ads. Read more…
How to Choose the Right Music for Ads
While music in advertising is important, selecting the right music that aligns with the emotions and messaging of the ad is even more important. So, how, as a marketer, should you go about choosing the right music for your ad campaigns? Here’s a tried and tested method to select the music for your ads.
Inviting Marketers to Join us in Building Next Generation of AdTech
As we celebrate 1 year of completion, we are inviting marketers to come and join us in building the next generation of AdTech.
Understanding Brand Perception in 2022
In this article, we explore the ever evolving and all-encompassing term, brand perception, the sum of customers’ thoughts, feelings, and memories associated with a brand.
