Incivus’ Super Bowl 2023 Ad Analysis e-book
Insights into the 5 creative elements and trend analysis of Super Bowl 2023 Top 10 and Bottom 10 Ads. Insights what we can expect in
Edition 5: The Sunday
Create the Best Performing Super Bowl Campaign Ever! Insights from in-depth analysis of the impact of creative variables on ad success. Identify overarching creative and advertising
Edition 4: Ad Recall & Copy
Answers to What Makes a Super Bowl Ad Memorable! Insights from in-depth creative analysis of the impact of ad recall and copy on ad success.
Edition 3: Emotions
Your Guide to Emotional Language of Super Bowl Ads. Insights from in-depth creative analysis of the impact of emotions evoked by visuals, characters, and music
Edition 2: Music & Character
Your Guide to Using Music and Characters in Super Bowl Ads. Insights from in-depth creative analysis of the impact of music and character on ad
Edition 1: Attention
Attention! One of the most important elements that lead to engagement in Super Bowl ads Insights from creative analysis of attention trends in Super Bowl
