Best Social Media Ad Metrics to Track in 2023
Understanding Ad Metrics on Social Media platforms and which metrics to track. Experts chime in on which are the ideal metrics to track.
Emotional Profile of Mother’s Day ads
Mother’s Day ad campaigns are a great way to boost sales, however, the fundamental question arises, which emotional play leads to a positive consumer purchase decision?
Exploring the Impact of Culture on Ad’s Memorability
Culture and advertising are two sides of the same coin. But how does culture impact the memorability & overall effectiveness of an ad? We have dived deep into the impact of various dimensions of culture like customs, norms, and more on memorability.
The Power of Memory in Advertising: How the Brain Remembers Ads
Understand how the human brain processes and then stores the information in memory. Explore the memory framework of encoding, storing, and most importantly, retrieval which can help develop effective advertising strategies for memorable ads.
