Emotional Profile of Mother’s Day ads

Mother’s Day ad campaigns are a great way to boost sales, however, the fundamental question arises, which emotional play leads to a positive consumer purchase decision?

Exploring the Impact of Culture on Ad’s Memorability

Culture and advertising are two sides of the same coin. But how does culture impact the memorability & overall effectiveness of an ad? We have dived deep into the impact of various dimensions of culture like customs, norms, and more on memorability.

What is the Emotional Language of Super Bowl Ads?

Do Super Bowl ads have emotional language? Which emotions resonate the most with the audience? Which creative variables can be used to create the right emotional profile for the maximum impact? We have answered all these questions and more in this article.

Edition 5: The Sunday

Create the Best Performing Super Bowl Campaign Ever! Insights from in-depth analysis of the impact of creative variables on ad success. Identify overarching creative and advertising

Edition 4: Ad Recall & Copy

Answers to What Makes a Super Bowl Ad Memorable! Insights from in-depth creative analysis of the impact of ad recall and copy on ad success.

Edition 3: Emotions

Your Guide to Emotional Language of Super Bowl Ads. Insights from in-depth creative analysis of the impact of emotions evoked by visuals, characters, and music

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