Best Social Media Ad Metrics to Track in 2023
Understanding Ad Metrics on Social Media platforms and which metrics to track. Experts chime in on which are the ideal metrics to track.
20 Fonts Popularly Used in Businesses
Understanding font personalities which are popularly used in businesses to help you make the right choice for your brand persona.
Incivus is now a wholly owned subsidiary of C5i Intelligence.
Incivus is now a wholly owned subsidiary of C5i intelligence. We continue our journey to transform the world of advertising.
Emotional Profile of Mother’s Day ads
Mother’s Day ad campaigns are a great way to boost sales, however, the fundamental question arises, which emotional play leads to a positive consumer purchase decision?
Exploring the Impact of Culture on Ad’s Memorability
Culture and advertising are two sides of the same coin. But how does culture impact the memorability & overall effectiveness of an ad? We have dived deep into the impact of various dimensions of culture like customs, norms, and more on memorability.
The Power of Memory in Advertising: How the Brain Remembers Ads
Understand how the human brain processes and then stores the information in memory. Explore the memory framework of encoding, storing, and most importantly, retrieval which can help develop effective advertising strategies for memorable ads.
What is the Emotional Language of Super Bowl Ads?
Do Super Bowl ads have emotional language? Which emotions resonate the most with the audience? Which creative variables can be used to create the right emotional profile for the maximum impact? We have answered all these questions and more in this article.
Edition 5: The Sunday
Create the Best Performing Super Bowl Campaign Ever! Insights from in-depth analysis of the impact of creative variables on ad success. Identify overarching creative and advertising
Edition 4: Ad Recall & Copy
Answers to What Makes a Super Bowl Ad Memorable! Insights from in-depth creative analysis of the impact of ad recall and copy on ad success.
Edition 3: Emotions
Your Guide to Emotional Language of Super Bowl Ads. Insights from in-depth creative analysis of the impact of emotions evoked by visuals, characters, and music
