Marketer’s Guide to Recession-Proofing Ad Spend

This recession will not be like any ‘normal’ recession, but we are still expecting marketing and advertising budget cuts. So, here are a few of the lessons from the earlier recessions that are still effective as the marketing world defines the new way forward.

AI-Powered Creative Testing – The Next Big Disruptor in Advertising

Advertising, a primarily creative field, has not been too welcoming of the advances of artificial intelligence but that hasn’t stopped AdTech companies from exploring the endless possibilities that come along with AI. Read how AI-powered creative testing can be the next big thing in advertising!

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