Why A/B Testing Is Holding Back Your Brand—and What to Do Instead
A/B testing was revolutionary when digital marketing was young. Split your audience, test two versions, and pick the winner. It was simple, scientific, and effective.
Creative Confidence: Design Ads That Win Without Guesswork
Every creative professional knows the sinking feeling: presenting a campaign concept you believe in, only to watch it get picked apart by stakeholders who “just
From Gut to Data: Leading Brand Growth with Predictive Intelligence
Today’s CMOs face a critical challenge: creative investments account for one of the most significant shares of marketing budgets, yet their performance often remains unpredictable
Beyond A/B Testing: How GenAI is Revolutionizing Pre-Launch Ad Optimization
The Evolving Ad Landscape and the Limits of A/B Testing The global digital advertising market for CPG beverages is more competitive than ever. Brands like
Best AI tools for Marketers in 2023 – Part 3
Understanding how AI tools can help marketers in detecting AI Content, Analysis and Automating their marketing strategies, and Evaluating ad creatives for better ROI.
Best AI Tools for Marketers in 2023 – Part 2
Understanding how AI tools can help marketers optimize their email marketing strategies.
Best AI tools for Marketers in 2023 – Part 1
Understanding how AI tools can help marketers ideate, create, and launch creatives.
Marketer’s Guide to Recession-Proofing Ad Spend
This recession will not be like any ‘normal’ recession, but we are still expecting marketing and advertising budget cuts. So, here are a few of the lessons from the earlier recessions that are still effective as the marketing world defines the new way forward.
Data-backed Insights: How to Create the Perfect Christmas Ad
While there are no rules set in stone or a scientific formula for what makes for a successful Christmas campaign just yet, we have narrowed it down to a few key lessons and findings for creating a Christmas cracker, and avoiding a turkey.
AI-Powered Creative Testing – The Next Big Disruptor in Advertising
Advertising, a primarily creative field, has not been too welcoming of the advances of artificial intelligence but that hasn’t stopped AdTech companies from exploring the endless possibilities that come along with AI. Read how AI-powered creative testing can be the next big thing in advertising!
