Best AI Tools for Marketers in 2023 – Part 2
Understanding how AI tools can help marketers optimize their email marketing strategies.
Best AI tools for Marketers in 2023 – Part 1
Understanding how AI tools can help marketers ideate, create, and launch creatives.
Emotions and Advertising: The Inseparable Duo
Understanding how emotions can influence purchase decisions and what emotions are popularly used in advertising with examples.
Emotional Profile of Successful Independence Day ads of 2022
Understanding the emotional profile of successful Independence Day ads of 2022 which garnered millions of engagement.
A/B testing: Boon or Bane?
Understanding the methodology behind A/B testing in advertising and if it is the only way marketers can use to test their ad creatives. Find out more.
Best Social Media Ad Metrics to Track in 2023
Understanding Ad Metrics on Social Media platforms and which metrics to track. Experts chime in on which are the ideal metrics to track.
20 Fonts Popularly Used in Businesses
Understanding font personalities which are popularly used in businesses to help you make the right choice for your brand persona.
Incivus is now a wholly owned subsidiary of C5i Intelligence.
Incivus is now a wholly owned subsidiary of C5i intelligence. We continue our journey to transform the world of advertising.
Emotional Profile of Mother’s Day ads
Mother’s Day ad campaigns are a great way to boost sales, however, the fundamental question arises, which emotional play leads to a positive consumer purchase decision?
Exploring the Impact of Culture on Ad’s Memorability
Culture and advertising are two sides of the same coin. But how does culture impact the memorability & overall effectiveness of an ad? We have dived deep into the impact of various dimensions of culture like customs, norms, and more on memorability.
