Exploring the Impact of Culture on Ad’s Memorability
Culture and advertising are two sides of the same coin. But how does culture impact the memorability & overall effectiveness of an ad? We have dived deep into the impact of various dimensions of culture like customs, norms, and more on memorability.
The Power of Memory in Advertising: How the Brain Remembers Ads
Understand how the human brain processes and then stores the information in memory. Explore the memory framework of encoding, storing, and most importantly, retrieval which can help develop effective advertising strategies for memorable ads.
What is the Emotional Language of Super Bowl Ads?
Do Super Bowl ads have emotional language? Which emotions resonate the most with the audience? Which creative variables can be used to create the right emotional profile for the maximum impact? We have answered all these questions and more in this article.
Can Music or Character Presence Impact the Success of a Super Bowl Ad?
Music and character presence play elementary roles in advertising as they help brands tell their stories more impactfully. For understanding their impact on ad success and creative effectiveness, we have analyzed Super Bowl ads and shared our key findings in this article.
Diving Deep into Attention Trends of Super Bowl Ads
With over 100 million people actively paying attention to Super Bowl ads, it becomes imperative to understand where and why they are paying attention. And if it is driving the desired impact for your brand. Uncover the secrets of attention in Super Bowl ads with our latest report.
Unveiling Secrets of Super Bowl Advertising
We analyzed the top 10 and bottom 10 ads of 2020, 2021, and 2022 on Incivus, our creative intelligence platform to dive deep into understanding the exact impact of these variables on the success of Super Bowl campaigns and help brands create effective campaigns.
Marketer’s Guide to Recession-Proofing Ad Spend
This recession will not be like any ‘normal’ recession, but we are still expecting marketing and advertising budget cuts. So, here are a few of the lessons from the earlier recessions that are still effective as the marketing world defines the new way forward.
Data-backed Insights: How to Create the Perfect Christmas Ad
While there are no rules set in stone or a scientific formula for what makes for a successful Christmas campaign just yet, we have narrowed it down to a few key lessons and findings for creating a Christmas cracker, and avoiding a turkey.
Super Bowl Ads – The Highlights of the Year 2022
After weeks of hype, build-up, and unforgettable halftime shows, every Super Bowl event leaves a lasting impact on the advertising world. In this article, we are walking down the memory lane of Super Bowl Ads of 2022, all the defining moments, and how they shaped the future of marketing.
AI-Powered Creative Testing – The Next Big Disruptor in Advertising
Advertising, a primarily creative field, has not been too welcoming of the advances of artificial intelligence but that hasn’t stopped AdTech companies from exploring the endless possibilities that come along with AI. Read how AI-powered creative testing can be the next big thing in advertising!
