Emotional Profile of Successful Independence Day ads of 2022
Understanding the emotional profile of successful Independence Day ads of 2022 which garnered millions of engagement.
A/B testing: Boon or Bane?
Understanding the methodology behind A/B testing in advertising and if it is the only way marketers can use to test their ad creatives. Find out more.
Best Social Media Ad Metrics to Track in 2023
Understanding Ad Metrics on Social Media platforms and which metrics to track. Experts chime in on which are the ideal metrics to track.
20 Fonts Popularly Used in Businesses
Understanding font personalities which are popularly used in businesses to help you make the right choice for your brand persona.
Incivus is now a wholly owned subsidiary of C5i Intelligence.
Incivus is now a wholly owned subsidiary of C5i intelligence. We continue our journey to transform the world of advertising.
Emotional Profile of Mother’s Day ads
Mother’s Day ad campaigns are a great way to boost sales, however, the fundamental question arises, which emotional play leads to a positive consumer purchase decision?
Exploring the Impact of Culture on Ad’s Memorability
Culture and advertising are two sides of the same coin. But how does culture impact the memorability & overall effectiveness of an ad? We have dived deep into the impact of various dimensions of culture like customs, norms, and more on memorability.
The Power of Memory in Advertising: How the Brain Remembers Ads
Understand how the human brain processes and then stores the information in memory. Explore the memory framework of encoding, storing, and most importantly, retrieval which can help develop effective advertising strategies for memorable ads.
What is the Emotional Language of Super Bowl Ads?
Do Super Bowl ads have emotional language? Which emotions resonate the most with the audience? Which creative variables can be used to create the right emotional profile for the maximum impact? We have answered all these questions and more in this article.
Can Music or Character Presence Impact the Success of a Super Bowl Ad?
Music and character presence play elementary roles in advertising as they help brands tell their stories more impactfully. For understanding their impact on ad success and creative effectiveness, we have analyzed Super Bowl ads and shared our key findings in this article.
